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AIAL
ICT & Digital Business
Course Code: IDB – 102
Duration: 12 Months Study (4 Semesters) + 4 Months Internship
Mode: Practical, Project-Based Learning
Course Goal
To equip learners with practical ICT and digital business skills, enabling them to design, launch, and scale digital enterprises or secure ICT-related employment.
Course Objectives
By the end of the program, learners will be able to:
- Use ICT tools for productivity, communication, and collaboration.
- Set up and manage e-commerce platforms.
- Apply digital branding and marketing strategies.
- Use automation and data analytics for business growth.
- Launch and scale digital businesses or freelance careers.
Delivery Methods
- Lectures & Demonstrations (concepts + walkthroughs)
- Hands-on Practical Sessions (labs, workshops)
- Case Studies & Simulations
- Capstone Project (end of program)
- Internship Placement (real industry exposure)
Required Tools & Resources
- Computer/Laptop with internet access
- Productivity tools (Google Workspace, MS Office)
- E-commerce platforms (Shopify, WooCommerce – free/ trial versions)
- Design tools (Canva, Photoshop optional)
- Marketing & automation tools (Mailchimp, Meta Business Suite, Zapier, Tidio)
- ERP/CRM demo platforms (e.g., Odoo, Hubspot – free versions)
Evaluation & Grading
Component | Weight (%) |
Continuous Assessments (Assignments, Presentations, Practical Labs) | 30% |
Mid-Semester Exams (Practical & Written) | 20% |
Capstone Project | 20% |
Final Examination | 20% |
Internship Report & Supervisor Evaluation | 10% |
Total = 100%
Total: 6 Credit Hours | 480 Contact Hours
Program Summary
Semester | Credit Hours | Contact Hours |
Semester 1 | 8 | 120 |
Semester 2 | 10 | 150 |
Semester 3 | 10 | 150 |
Semester 4 | 10 | 150 |
Internship | 6 | 480 |
Grand Total: 44 Credit Hours | 1,050 Contact Hours



Total: 8 Credit Hours | 120 Contact Hours
Semester 1: Digital Foundations
Total: 10 Credit Hours | 150 Contact Hours
Semester 2: E-Commerce & Digital Branding
Total: 10 Credit Hours | 150 Contact Hours
Semester 3: Digital Marketing & Business Automation
Total: 10 Credit Hours | 150 Contact Hours
Semester 4: Scaling, Growth & Entrepreneurship
Total: 6 Credit Hours | 480 Contact Hours
